We haven’t heard or seen Kanye West promoting his label’s Cruel Summer album. Weird, right? When I think about it though, West or Jay-Z never really promoted Watch The Throne either. It just grew organically though word-of-mouth and social media platforms. Plus the music speaks for itself. So instead of doing radio or television promos (because you know everyone will just ask him about Kim Kardashian), West creates his own interview and talks about Cruel Summer. At first I was kind of disappointed with Cruel Summer but it’s growing on me as I listen to it everyday.