“Shepard on the beat hoe!” That’s what people would say if Shepard produced music. Not only did Hennessy’s latest collaboration lead to a beautiful one-of-a-kind bottle but it also brought art and music together. Personally, I had no idea that Shepard Fairey knows how to spin on the 1s and 2s. I did however know that he was the creative genius behind OBEY clothing and the amazing art pieces seen around many urban cities. On October 2, Shepard was in Toronto for the official launch of his Hennessy VS Shepard Fairey limited edition bottle.


This was a special visit because it was ONLY stop in Canada! The bottle features the iconic OBEY symbol in the centre of the label, his popular star symbol and additional illustrative design elements. Shepard Fairey created something wholly unique—a bottle that showcases his style as an artist as well as the heritage, character and quality that forms the foundation of Hennessy.

While visiting Toronto, Shepard Fairey made sure he left his mark in the city with two murals.

You can catch the OBEY eye on the side of Tattoo Nightclub (567 Queen St. W):


You can catch the Rise Above on the side of the Gladstone Hotel:

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The Hennessy VS Limited Edition Shepard Fairey bottle is available at the LCBO but act FAST cause once it’s sold out, it’s gone forever!